News

Best of Breed

Markem-Imaje, a wholly owned subsidiary of the New York-based Dover Group, is a trusted world manufacturer of product identi­fication and traceability solutions.

The company offers a full line of reliable and inno­vative inkjet, thermal transfer, laser, print and apply label systems and RFID- based systems.

According to Markem-Imaje Aus­tralia national sales and marketing manager Greig Francis, the company’s mission is to be a trusted business part­ner.

“We bring knowledge and experi­ence to every product identification and marking challenge,” Francis says. “We strive to improve business through our deep market knowledge and con­sultative approach.”

“Our customers value innovation, passion, integrity, performance and sus­tainability and so do we,” he says.

Asked about the company’s latest innovations, Greig Francis is coy, as the new product range will be launched in Australia at FoodPro 2008.

What he will say is that the brand new product range includes the finest coding and labeling technology from both Markem and Imaje R&D teams along with the tried and true equipment known to FMCG manufacturers.

“Our brand new product range will first be unveiled at Interpack in Ger­many and FoodPro will be the first viewing and demonstration of the new product range in Australia,” he says.

“Markem-Imaje’s products cover coding and marking requirements from “paddock to plate” with tailored solu­tions for all our customers,” Francis says.

“Our continuous inkjet offers the best quality print in the market at a very affordable cost, while our print and apply labelers have won two awards for their modular design and ease of inte­gration."

"This makes them a favourite in high profile beverage and confectionary plants."

"No matter what substrate needs to be marked, Markem-Imaje will strive to provide the best solution.” “Coding and labeling is our core busi­ness,” Francis explains.

“Unlike the majority of identification providers, we design and manufacture our own prod­ucts."

"As we are not simply resellers, Markem-Imaje can provide unique tai­lored solutions with the associated com­mitment to the product.”

“Efficiency and maximum uptime are cornerstones in the development of Markem-Imaje products,” Francis adds.

“It’s through our ‘best of breed’ philos­ophy that our identification technology has been distilled and released in modu­lar and flexible designs.”

“A perfect example of this would be our 2000 print and apply product which can change from thermal to direct trans­fer in seconds,” Francis says.

“This cre­ates minimal interruption to the work­flow, unlike competitors’ products which require integration.”

“With Markem-Imaje’s focus on maintaining our products and provid­ing our customers with maximum return on their investment, we have also set up local service by a team of factory-trained technicians to support our customers,” he says.

Greig Francis points to the outstand­ing quality offered by Markem-Imaje products as the reason the company is known worldwide.

“Along with the awards we’ve received for our print and apply technology, our ‘3rd generation’ laser has also received notoriety as the next evolution in laser technology,” he enthuses.

“These are only a few of the innovative products that have emerged from the integration of Markem-Imaje, resulting in ‘best of breed’ technology.”

While Markem-Imaje is the largest global coding and marking specialist, Greig Francis says the company will continue to strive to secure its place as the first choice for coding and labeling solutions.

“Markem-Imaje also will maintain its support for not-for-profit organisations such as GS1 and will con­tinue to work with various major FMCG manufacturers to develop a uni­fied international traceability system,” he says.

“R&D will still be a focus to ensure that we consistently provide cut­ting-edge technology and future-ready equipment to maximise the customer’s initial investment.”

By way of example Greig Francis says Markem-Imaje plans to make use of its leadership position within the $US6 bil­lion+ Dover corporation to continue its heavy investment into traceability tech­nology.

“We aim to meet and exceed our customers’ marking and coding requirements,” he says.

“In terms of the future, we’re focusing particularly on new technologies such as RFID, laser as well as the control centre software appli­cations that enable networking of label­ing and coding technologies that stream­line the information process. These technologies save the customer both time and money.”

“This is an exciting time in the FMCG and packaging industries. We’ll make sure we’re supporting our cus­tomers 100 per cent in their future endeavours.”

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