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Hand in Hand

Matthews is Australia’s largest and most successful coding, labelling and traceability company.

“Our capabilities include applying simple alpha-numeric codes by small stand-alone printers, right through to designing and installing networked hardware and software systems for highly sophisticated, multi-faceted needs,” says national sales and market­ing manager Phil Biggs.

Biggs tells Packaging magazine that his company’s mission is to alleviate labelling, coding and marking ‘hassles’, while bringing greater business intelli­gence to a company.

“With integration driving every Matthews effort, our aim is to solve problems and increase effi­ciencies and productivity, hence profits, for our customers,” he says.

“We do this with leading-edge product and soft­ware, plus technical service, which inher­ently includes knowledge."

"This trio must go together, hand in hand."

"Technically, to remain at the top, we regularly attend international trade exhibitions and conferences, such as Taiwan RFID Expo, Packexpo and Interpack,” Biggs says.

“But to be the best, we need more than just having the top technologies and integration capabilities: it’s about looking beyond our business and our customers’ busi­nesses."

"We do that by being part of var­ious industry associations — it helps keep us ahead of the game.”

“For example, we were the first mark­ing and coding company to be a GS1 Strategic Alliance Partner."

"We’re mem­bers of Electronic Product Code (EPC) Australia, committee members of Auto­matic Data Capture Australia and a board member of the Australian Pack­aging Machinery Association.”

“For us, being a part of these asso­ciations is important. Their aims are to develop and maintain standards and education in the market place, which jells with Matthews’ business philosophies.”

Asked about its most recent innova­tions, Biggs points to the development of inkjet printing and software solutions that have been patented in several inter­national locations.

“Our heavy R&D focus has seen us develop capabilities such as laser marking bar codes on car­tons and being able to use laser coding on flexible film — packaging common in the snackfoods industry,” he says.

“We first demonstrated marking bar codes on cartons at last year’s Auspack."

"It drew immense interest, not least of which was for the very positive cost implications. The laser marks a high quality bar code, plus uses no consum­ables to do so.”

“Matthews will launch the Linx 6900 Solver at the AIP National Con­ference,” Biggs says.

“This highly effi­cient continuous inkjet (CIJ) coder uses a new ink system and specially created intelligent software to ‘think as it inks’."

"By adjusting its operation according to the needs of the code being printed, it only uses the amount of solvent required.”

“The Linx 6900 Solver will be of par­ticular interest to large-scale users of CIJ technology, who are printing 24/7."

"Sol­vent reduction also has positive envi­ronmental impacts by cutting raw mate­rial usage along with packaging and transportation costs,” he adds.

“The Solver also reduces the amount of sol­vent evaporated, reducing any potential risk of tainting products.”

“Linx printer solvents are non-toxic, so can provide even greater environmental benefits compared with other coders.”

According to Biggs, Matthews was the first company in Australia to offer Label Printer Applicators for RFID labels, and in 2006, was the first com­pany to implement an EPC Gen2 RFID traceability project in conjunction with GS1 Australia at Patties Foods.

“Matthews made a significant invest­ment on the hardware and software sup­plied to the project because we really believe in the benefits of RFID,” Biggs proudly says.

“The trial, which ran in parallel to Patties’ existing SSCC labelling system, used Class 1 Gen 2 RFID technology — then the newly rat­ified global standard for use with the Electronic Product Code in global supply chains.”

“Along with bar code compliance on shipping containers, Patties Foods could see other potential benefits,” Biggs recalls.

“For instance, logistics is a large part of Patties’ business. Every day it receives truckloads of ingredients (fresh and dry), and dispatches 200-odd pallets of pastries."

"A lack of real-time informa­tion was compounding any inaccura­cies, in turn hampering production scheduling and distribution functions.”

“RFID potentially revolutionise the entire supply chain, by improving its efficiencies and overall business intelli­gence,” he says.

“For Patties, just some of the outcomes of this pilot were free­ing up inventory and working capital, along with streamlining the flow of materials to and from production.”

“Australia’s largest pie maker wanted to improve traceability by having the facility to trace individual customers as well as use-by dates."

"Such detailed infor­mation would reduce its exposure to the risk of a product recalls.”

Matthews has strategically grown over the past 30-plus years, giving it a strong national network of sales and service operations.

“Indicative of our dedication to the market is the signing of an extended 10-year exclusive distribu­tion agreement with Linx Printing Tech­nologies Ltd last year, to distribute its ink jet and thermal product range throughout Australia,” Biggs says.

“In an era where there is significant change and consolidation globally of coding and labelling manufacturers and channels to market, this agreement demonstrates the strength of the rela­tionship that exists between Matthews and Linx Printing Technologies."

"The agreement provides Matthews and its expanding customer base with stability and tremendous confidence.”

As for the future, Biggs says pursu­ing integration will continue to drive Matthews’ R&D efforts, along with technical learnings.

“In addition, we don’t ‘plonk and run’,” Biggs quips.

“Our service teams around Australia are fully trained in all equipment and we pride ourselves on our commit­ment to continued technical training.”

“Matthews will continue to be avail­able around the clock, because our cus­tomers want peace of mind."

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