Heidelberg is extending its worldwide operations in consumables by grouping all its own consumables in the ‘Saphira’ product category.
The company will be presenting a new, globally standardised Saphira range at drupa 2008.
Heidelberg’s consumables range currently known in the Australia/New Zealand market under the brand name ‘Superdot’ will be re-branded ‘Saphira’, in line with this new global naming convention.
With the new globalised re-naming starting from drupa 2008, the ‘Saphira’ name will represent a wide portfolio of high-quality consumables suitable for both standard print jobs and special applications, and for all production requirements in prepress, press and postpress.
All consumables bearing the Saphira name have been specially tested for use in Heidelberg solutions, and help the user benefit from the full range of functions the equipment offers.
Saphira products also meet all industry standards on environmental protection and make a real contribution to securing the investment in the equipment used.
In the future, Heidelberg plans to complement its Saphira products by including consumables from other manufacturers in its range. These products will appear under their own brands.
Heidelberg
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