here is also the possibility of addressing the way water is packaged to circumvent the problem of PET costs.
According to www.bottledwaterworld.com, Flex-Pac in the US, formerly American Aqua Source, is promoting water in a pouch.
The company uses a proprietary and patented packaging technology that comprises a laminated pouch and high-speed pouch forming and filling system.
Developing and promoting such technology and equipment presents a further opportunity to the packaging industry.
Also in the US, AQUA2GO offers its water in a box supplied by tetrapak.
If pet water takes off in Australia as it has done in some areas of the US, there will be a need for more inventive packaging formats, such as bottles with attached dispensers for dogs to drink from.
This need for ever more inventive packaging with greater functionality and convenience applies to all forms of packaging and products, not just bottled water.
Packaging manufacturers will be able to distinguish themselves in this area, through concept design, originality, functionality and delivery.
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