UK supermarket chain, Sainsbury's has seen sales of its milk bag sky-rocket as customers see the benefits of the product.
Sales of the bags, which use 75 per cent less packaging than standard plastic bottles, have climbed to around 110,000 per week. Milk bags now account for one in every ten 2 pint semi-skimmed sold, twice as many as the supermarket originally predicted.
Made from strong low density polyethylene, the bags have been introduced as part of Sainsbury's drive to reduce packaging by a third by 2015. Switching to bags could save up to 1,400,000 kg of packaging every year.
"Sales have far exceeded our expectations," Emma Metcalf-King, Sainsbury's senior dairy buyer, said.
"Milk sold in bags is already a regular choice for 60 per cent of consumers in Canada, Poland, South Africa and China and we believe it could become just as popular in the UK. As soon as people try it, they realise how easy it is to use,"
The bag was introduced by Sainsbury's in 2008, but was rolled out nationally in February this year.
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