Tetra Pak will introduce Forest Stewardship Council- (FSC) labelled cartons in China starting this July.
The Tetra Pak cartons with FSC labels in China will be available in three carton formats: Tetra Fino Aseptic, Tetra Prisma Aseptic and Tetra Brik Aseptic. It is expected that Tetra Pak cartons with FSC labels will reach two billion in 2010 in China alone, with a goal of reaching 14 billion FSC-labelled Tetra Pak packages sold in China in 2011.
Since the introduction of the world’s first FSC-labelled liquid food cartons in the UK in 2007, Tetra Pak has introduced FSC-labelled cartons in several markets around the globe, with the total number exceeding 2.3 billion in 2009.
“We are working hard to support responsible forest management and certification in China, building a convenient platform for consumers to be able to support environmental protection and participate in low-carbon activities by teaming up,” said Hudson Lee, president of Tetra Pak China
The FSC label guarantees that the wood fibres in the package are traceable all the way through the supply chain back to the forest and that the paperboard used in the package comes from FSC-certified forests and other controlled sources.
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