Brand owners are relying on unique package structures, graphics and colours to ensure their products make it into the shopping trolley and home with the consumers.
As consumers continue to weather the recession, they are scrutinising spending and trying to get the best value for their dollar.
For many shoppers, that means turning to packaging for clues about the product inside.
To help brand owners maximise success on the retail shelf, PMMI is launching The Brand Zone at PACK EXPO Las Vegas 2009 (October 5-7; Las Vegas Convention Center).
Covering more than 60,000 net square feet, The Brand Zone will spotlight packaging technologies that can help "Open Innovation" executives, brand managers, marketers and package designers launch new products, refresh existing brands and improve sustainability scores.
Exhibits will include innovative materials and containers that increase visual impact, enhance convenience, maximise shelf life and add functionality.
Among the solutions will be the latest advances in glass, plastic and paperboard packaging, decorating and labeling techniques and resealable technologies.
The Brand Zone will also offer access to business intelligence and other resources that can help attendees gain a competitive edge.
"No medium is a more effective communicator for a brand than the package itself," says Charles D. Yuska, president and CEO of PMMI, sponsor and producer of PACK EXPO.
"The Brand Zone will offer consumer packaged goods companies and private label manufacturers the tools they need to turn packaging into a powerful form of in-store advertising and increase turnover at point-of-sale."
Visitors to The Brand Zone will also be inspired by award-winning package designs from around the world in The Showcase of Packaging Innovations™, sponsored by The Dow Chemical Company.
Packages nominated for the annual PACK EXPO Selects™ program, which recognises best-in-class consumer packaging, will reside here as well. Details about other special features being planned for The Brand Zone will be announced shortly.
"When you combine The Brand Zone with PACK EXPO's full range of packaging, processing and converting machinery exhibits, the distinct advantage to attendees is clear," says Yuska.
"The show provides access to the entire packaging supply chain in a single location. Brand owners save time and money, and have access to the information they need to commercialise packaging concepts more quickly and efficiently - and ultimately, to stay competitive and grow the bottom line."
For more information about PACK EXPO or expo@pmmi.org.
About PMMI
PMMI is a trade association with more than 550 member companies that manufacture packaging and packaging-related converting machinery, commercially-available packaging machinery components, containers and materials in the United States and Canada.
PMMI's vision is to be the leading global resource for packaging, and its mission is to improve and promote members' abilities to succeed in a global marketplace. PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México.
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