The local industry in the United Arab Emirates (UAE) has recently witnessed unprecedented boom in all sectors of the economy, bringing with it a plethora of options for packagers.
It goes without saying that the demand for services and products of the highest quality remains a norm.
One of the largest packaging facilities in the UAE, National Packaging Industries, of the A&P Group of Companies, was established in 1989; it currently has a production capacity of 30000 tons per annum.
The company caters to segments such as garments, ceramic tiles, perfumes, oils & lubricants, etc., and exports corrugated boxes to several countries.
Ranjith Prasad, General Manager, National Packaging Industries, says, “Unlike in European countries, where the print details are very unique, particularly single colour with mandatory details, in the UAE, our customers want to have full multicolor print with more graphics and special coating.
"The ink coverage is almost 50-75%; in European countries, the coverage may be 5-10%. Even under the current financial climate, the demand for high graphic print and special effects trend continues."
Sajith Pareeth, Manager, Production and Development, adds, “Furthermore, the demand for wrap around cartons for automated packing lines have increased considerably, and we have been able to meet the demand with addition of a well known Bobst die cutting machine that is capable of producing cartons with dimensional accuracy and quality.”
Ranjith points out that the demand for short run and customized packaging is increasing. “Corrugated packaging is purely a bespoke product. For a regular customer, you cannot deny their small quantity demands and accept the order only because of their longer runs."
"We need to service our customers, whether they come with large or smaller orders. The acceptances of short run orders and our on time deliveries are the strengths of NPI,” he says.
Expressing great confidence in the strength of the company’s diverse portfolio, Ranjith says, “There is an impact of the global crisis on the packaging sector.
"However, our position remains relatively strong because our customer base is diversified with different business segments such as FMCG, ceramics, food stuff, lubricants, restaurant chains etc.
"An important factor during this time is the considerable reduction in prices, quick response, timely delivery and quality.
As a responsible business partner, we have passed on the benefit of the raw material and other consumable price to our valued customers. Of course otherwise, it would be difficult for them to sustain in the market considering the current scenario.”
Source: Middle East Printer
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